Xfinite is a blockchain and AI based global entertainment ecosystem where creators build economies, brands advertise with trust, global distribution corporations’ associate with premium content IPs, and users turn their time and engagement into rewards. The company has been at the forefront of technological innovation and launched Mzaalo, a decentralised gamified video streaming platform to democratise content access for millions of users. In June 2023, Xfinite announced the acquisition of Eros Now, South Asia’s leading over-the-top video platform with 250 million registered usersacross B2B, B2B2C, and B2C global product offerings including Apple, Amazon, YouTube, Facebook, Roku, Comcast, Reliance Jio, BSNL, Airtel,Ooredoo, Etisalat and many more. The Eros Now acquisition enables ownership of 12000+ premium digital content titles including movies, music, originals, and muchmore. This allows ErosNow to unlock collective value by leveraging the potential of Generative AI (through our partners). Xfinite’s technology-first approach empowers the company to accelerate innovative collaboration and build multilingual subtitles, dubbing with lip-sync, and contextually personalized advertisements, thereby expanding Eros Now’s global content reach and monetization opportunities. For further information, please visit : https://www.xfinite.io/ Eros Now, is a leading Indian OTT platform with over 250 million registered users and 40 million paying subscribers. It offers endless entertainment hosting one of the largest movie libraries (over 12,000 digital titles), as well as premium television shows, music and music videos, unmatched in quantity and quality. Eros Now also has a deep library of short-form content, totaling over 4,400 short-form videos including trailers, original short exclusive interviews and marketing shorts. To date Eros Now has successfully premiered over 180 films in nine different languages including Hindi, English, Tamil, Bengali, Marathi, Gujarati, Malayalam, Telugu and Punjabi. 
