Prashant Shah spearheads the creation and management of original IP, design, world-building, art direction, and storytelling serving as Creative Director for Immerso and creative advisor to Eros Investments, a venture that spans media, sports, blockchain, digital commerce, and gaming.
With the advent of AI, Prashant is at the forefront of revolutionizing the entertainment industry. He is responsible for integrating AI-driven workflows in filmmaking, content creation, and visual effects, pushing the boundaries of what’s possible in the world of cinema. For him, AI is not just a tool but a creative partner, helping to bring complex narratives and stunning visuals to life.
Prashant’s journey in the industry began in 2008 when he joined Eros at EyeQube, a pioneering VFX firm in India known for delivering international-quality visual effects. As a digital environment lead, he set new industry standards, earning multiple Best Visual Effects honors for the film Aladin. His expertise led him to contribute to a Mahabharat retelling for Eros’ IP team in 2012, followed by a significant stint at RedChillies.vfx as an Environment & Lighting Supervisor for Indian blockbusters like Chennai Express, Krissh 3, Happy New Year, and Fan. By 2015, Prashant had expanded his portfolio to include international films such as Sin City 2, League of Gods, and Genghis Khan as a CG Supervisor.
Returning to Eros in 2018, Prashant leveraged his passion for of VFX and Indian mythology to produce five flagship IPs, including a seven-season series and four feature film trilogies. His ability to write narratives and translate them into compelling visual stories has been a hallmark of his career.
Beyond his work in film, Prashant is also an award-winning musician with the band Scribe, the first Indian band to receive an MTV VMA nomination and feature on the cover of Rolling Stone magazine in India.
With over 18 years of experience spanning design, VFX, storytelling, world-building, and music, Prashant Shah brings a holistic and innovative approach to the creative industry, consistently pushing the envelope across multiple media forms.